Look what eagle-eyed PCNC 1100 owner Dave Hult­man spot­ted in in the back­ground of a Jan­u­ary 6, 2013, 60 Min­utes CBS News inter­view between host Char­lie Rose and IDEO co-founder David Kel­ley! That’s a Tor­mach PCNC 1100, mak­ing a cameo appear­ance in the seg­ment high­light­ing IDEO’s world-renowned inno­va­tion. Kel­ley, a pio­neer in a problem-solving method­ol­ogy he terms “design think­ing,” has cre­ated a diverse cor­po­rate cul­ture that encour­ages build­ing, mak­ing, and tin­ker­ing with improv­ing the cus­tomer expe­ri­ence as the main objective.

Tor­mach mills have been on the Dis­cov­ery Chan­nel Cable TV and PBS before, but I think this is the first time ever on a Net­work sta­tion.  Here’s a link to the 60 min­utes seg­ment.  Fast for­ward to 3:07 (don’t blink!) to  see the PCNC 1100 over Rose’s right shoul­der.  So Cool!

How to Design Break­through Inven­tions — 60 Minutes

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About Julie Hen­ning

Julie Hen­ning is the Tor­mach Tech­ni­cal Writer. She has a ten year back­ground in tech­ni­cal doc­u­men­ta­tion and mar­ket­ing com­mu­ni­ca­tion in the med­ical device and printed cir­cuit board indus­tries. Julie holds a BS in Tech­ni­cal Com­mu­ni­ca­tion from the Mil­wau­kee School of Engi­neer­ing and a MS in Tech­ni­cal Com­mu­ni­ca­tion from Col­orado State University.